Photographer Julia Kelleher believes wholeheartedly in this famous quote from Pablo Picasso. A respected fine art family photographer, Julia teaches workshops across the globe, lending her expertise to photographers of all experience levels. She has found that events like CreativeLive’s Photo Week are a great way for photographers to get ideas that they can use in their own photography.
But before an artist can successfully steal, they must learn his own personal style. Julia defines several steps a photographer can take to develop their own visual style.
Understand The Components of Brand
There are three major components of brand, according to Julia:
– Visual style
– Moral promise
One quote that has always stuck with Julia came from photography marketing teacher Sarah Petty. “You cannot build a strong brand on a weak identity,” Petty says.